LVL Up Performance Pricing Plans
Pricing
Flat rate. Pick a stage.
Pricing follows the stage your team is in — not the number of seats. Add your whole team day one. Upgrade or cancel any time.
Free
Up to 10 people
$0
No credit card
Always free for small teams.
Start free- Goals & basic feedback
- Recognition wall
- Org chart viewer
- Basic analytics
- No credit card required
Forming
Up to 25 people
$29/mo
Billed monthly
Foundations for teams building their performance process.
Start free- 360° feedback
- Performance reviews
- Goal setting & tracking
- Pulse surveys & eNPS
- PTO management
- Org chart with drag-and-drop
- Email support
Storming
RecommendedUp to 100 people
$79/mo
Billed monthly
AI coaching, video 1:1s, and the tools growing teams reach for.
Start free- Everything in Forming
- AI-powered coaching insights
- Built-in 1:1 video calls
- OKR goal tracking
- Advanced analytics & eNPS trends
- Custom recognition badges
- Team rituals & retros
- Skills matrix
- Career paths
- Gamification & rewards store
- LVL Proof™ portfolios
- API access
- Priority support
Norming
Up to 500 people
$149/mo
Billed monthly
Mid-market suite with predictive analytics and custom branding.
Start free- Everything in Storming
- Predictive analytics
- Custom branding
- Advanced integrations
- Multi-department management
- LVL Proof™ certificates
- Dedicated support
Performing
Unlimited people
$299/mo
Billed monthly
Unlimited enterprise with white-label options.
Contact sales- Everything in Norming
- Offboarding tools
- White-label option
- Enterprise reliability
- Phone + priority support
On the roadmap
- SSO & SAML authentication
- Custom workflows
No per-seat fees, everFree tier — no credit cardCancel any time
Common questions
- What do the tier names mean?
- They follow Tuckman's Team Development Model — the stages every team goes through as they grow. Forming is foundations, Storming adds AI and growth tooling, Norming is mid-market, Performing is unlimited enterprise.
- How do you make sure my team actually uses it?
- Flat-rate pricing removes the per-seat barrier that kills adoption — every employee can be in the tool day one without inflating your bill. The product is designed for weekly use, not annual chores.
- Can I really cancel anytime?
- Yes — one click in settings. No calls, no guilt trips. We'd rather you try it risk-free than hesitate.
- What if we already use another tool?
- Bring your team and goals over via CSV import. The rest of the data lives in your old tool until you cancel. The founder will personally help you map fields the first time.
- Is there really a free plan?
- Yes. Free for teams up to 10 members with core performance features. No credit card required.
- What if I need help getting started?
- Forming includes email support. Storming gets priority support. Norming and Performing get a dedicated account manager and phone support.