About
Built by people who've lived the problem.
We got tired of clunky HR tools that nobody wanted to use, performance review software that took a training session to operate, and per-seat pricing that punished adoption. So we built the platform we wished existed.
Founder
Mauricio Xavier. Founder & CEO.
I built LVL Up Performance because I saw firsthand how broken performance management is at most companies. Annual reviews nobody prepares for. Feedback tools that collect dust. HR systems that feel designed in 2005.
I wanted something where giving feedback is as easy as scanning a QR code, where goals actually connect to company strategy, and where HR tools don't need a training manual.
Mission
Give every team — 5 to 500 people — a single platform for goals, feedback, reviews, and HR that people actually open voluntarily.
Vision
A world where performance management isn't a dreaded quarterly ritual but a continuous conversation that helps people grow.
People first
Every feature exists because a real team asked for it, not because a competitor has it.
Radical simplicity
If it takes a training session to explain, we haven't finished designing it yet.
Honest growth
Bootstrapped. We grow by building something good, not by outspending the competition.
No per-seat tax
Flat-rate pricing because the unit of value is the org, not the headcount.
Where we are today
What's real
- OKRs, reviews, feedback, recognition, HR, AI coaching — shipped
- Bootstrapped and founder-led from day one
- Data encrypted in transit (TLS) and at rest (AES-256)
- Row-level security on every database table
- GDPR data export and deletion tools
In flight
- SOC 2 Type II certification (in progress)
- Enterprise SSO / SAML
- iOS + Android mobile apps
- More integrations (Teams, additional calendars)
- Growing the customer base beyond early adopters
The best way to know if LVL Up fits your team is to use it. Free plan available, no credit card required.