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LVL Up Performance

Press & Media

Welcome to the LVL Up Performance press center. Here you will find official logos, product screenshots, executive information, and brand guidelines for media coverage.

Company Overview

Boilerplate

LVL Up Performance is a modern HR and performance management platform that unifies employee management, goal tracking, continuous feedback, and analytics in one intuitive solution. Designed for growing teams, LVL Up helps organizations align their workforce with strategic objectives, foster a culture of recognition and development, and make data-driven people decisions.

Unlike legacy HRIS systems that treat performance as an afterthought, LVL Up was built from the ground up to put performance and growth at the center of the employee experience. With features including OKR tracking, 360-degree feedback, performance reviews, recognition programs, and predictive analytics, LVL Up empowers managers and HR leaders to develop high-performing teams.

LVL Up Performance serves companies of all sizes, from startups to enterprises, across industries including technology, healthcare, finance, and professional services. The platform is built with security-first architecture, is GDPR ready, and offers enterprise-grade security with multi-tenant data isolation.

Key Facts

Founded

2024

Team

Founder-led

Headquarters

United States

Funding Status

Bootstrapped

Industry

HR Technology / SaaS

Target Market

Small and mid-sized teams (10–500 employees)

Primary Market

United States, serving customers worldwide

Product Screenshots

High-resolution screenshots for press and media use

Screenshot Preview

Dashboard Overview
Main dashboard showing performance metrics and team insights

Screenshot Preview

Goal Alignment
OKR and goal tracking interface with cascading objectives

Screenshot Preview

Performance Reviews
360-degree feedback and performance review cycles

Screenshot Preview

Team Analytics
Analytics dashboard with engagement and performance trends

Logo Downloads

Official PNG assets for press and partner use

Primary Horizontal Logo
Primary Horizontal Logo
Official full-color lockup for headers, footers, documents, and media
LVL Up Mark
LVL Up Mark
Official square mark for compact placements, avatars, and icons

Logo Usage Guidelines

  • Maintain clear space around the logo equal to the height of the L
  • Do not alter colors, proportions, or add effects to the logo
  • Use only the supplied full-color lockup or mark on White or Dark Navy
  • Minimum size: 100px wide for digital, 1 inch for print

Leadership

Mauricio Xavier
Founder & CEO

LVL Up Performance is founder-led: Mauricio builds the product, talks to every customer, and answers the support inbox himself. The company is bootstrapped and deliberately small while the product earns its customer base.

Press Releases

No press releases at this time

Check back soon for updates on official announcements, product launches, partnerships, and company news.

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Brand Guidelines

Quick reference for our visual identity

Full Guidelines

Brand Colors

LVL Up Teal

#14B8A6

Primary brand color, CTAs, highlights

LVL Up Blue

#3B82F6

Secondary accent, links, interactive elements

LVL Up Purple

#8B5CF6

Tertiary accent, premium features, gradients

Dark Background

#0F172A

Dark mode backgrounds, headers

Typography

Headings & UI
Manrope

Aa Bb Cc 123

Used for headlines, navigation, labels, and calls to action

Body Copy
Source Sans 3

Aa Bb Cc 123

Used for paragraphs, descriptions, help content, and product UI

Editorial Accent
Instrument Serif

Aa Bb Cc 123

Reserved for selective emphasis on public-facing pages

Tone of Voice

Professional

Clear, confident communication that builds trust with HR leaders and executives.

Approachable

Friendly and human, avoiding jargon while maintaining expertise.

Empowering

Focused on growth, development, and helping teams reach their potential.

Media Contact

For press inquiries, interview requests, or additional information, please reach out to our media relations team.

Response Time

We typically respond to media inquiries within 24-48 business hours.

Press Inquiry Form
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