Press & Media
Welcome to the LVL Up Performance press center. Here you will find official logos, product screenshots, executive information, and brand guidelines for media coverage.
Company Overview
Boilerplate
LVL Up Performance is people management software for managers and owners who have no HR department. It keeps every 1:1, goal, review, piece of feedback and recognition in one record per person, with time off and license and certification expiry alerts, for teams of 5 to 150 in any industry. Healthcare practices are where it is deepest.
The product includes performance reviews, 360 feedback, goals and OKRs, recognition, structured 1:1s, pulse surveys and optional people records. It holds staff employment records, never patient records: it is not an electronic health record and does not sign Business Associate Agreements. Teams outside healthcare of a similar size use it the same way.
Pricing is a flat monthly plan per workspace, from $29 per month for up to 25 people, with a 14-day trial and no card required. LVL Up is bootstrapped and founder-led. Current controls and compliance status are published at lvlupperformance.com/security.
Key Facts
2024
Founder-led
United States
Bootstrapped
Industry
HR Technology / SaaS
Target Market
Managers and owners who handle people with no HR department behind them
Primary Market
United States, serving customers worldwide
Product Screenshots
High-resolution screenshots for press and media use
Screenshot Preview
Screenshot Preview
Screenshot Preview
Screenshot Preview
Logo Downloads
Official PNG assets for press and partner use
Logo Usage Guidelines
- Maintain clear space around the logo equal to the height of the L
- Do not alter colors, proportions, or add effects to the logo
- Use only the supplied full-color lockup or mark on White or Dark Navy
- Minimum size: 100px wide for digital, 1 inch for print
Leadership
LVL Up Performance is founder-led: Mauricio builds the product, talks to every customer, and answers the support inbox himself. The company is bootstrapped and deliberately small while the product earns its customer base.
Press Releases
No press releases at this time
Check back soon for updates on official announcements, product launches, partnerships, and company news.
Subscribe to Press UpdatesBrand Guidelines
Quick reference for our visual identity
Brand Colors
LVL Up Teal
#14B8A6
Primary brand color, CTAs, highlights
LVL Up Blue
#3B82F6
Secondary accent, links, interactive elements
LVL Up Purple
#8B5CF6
Tertiary accent, premium features, gradients
Dark Background
#0F172A
Dark mode backgrounds, headers
Typography
Aa Bb Cc 123
Used for headlines, navigation, labels, and calls to action
Aa Bb Cc 123
Used for paragraphs, descriptions, help content, and product UI
Aa Bb Cc 123
Reserved for selective emphasis on public-facing pages
Tone of Voice
Professional
Clear, confident communication that builds trust with HR leaders and executives.
Approachable
Friendly and human, avoiding jargon while maintaining expertise.
Empowering
Focused on growth, development, and helping teams reach their potential.
Media Contact
For press inquiries, interview requests, or additional information, please reach out to our media relations team.
Response Time
We typically respond to media inquiries within 24-48 business hours.
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